It’s tough getting out of jail, even if you’re an administrator interested in seeing the latest prison technologies. That was the problem facing GTL, a leader in correctional technology solutions. The answer? Create a mobile demonstration and sales center that would travel to trade shows and correctional facilities to close deals. It was a great idea, but GTL didn’t know where to start. We showed them a way out, starting with our design team getting up to speed on GTL’s product line. Then we designed a custom sales center experience that took prison officials on the “prisoner journey,” from intake to release. Our fabricators took over from there, installing a full technology demo center inside a custom-built motor coach. We also provided an experienced driver, handled all the logistics, and planned an efficient route to visit trade shows, jails and prisons. The GTL mobile sales center proved to be such an effective sales tool that GTL ordered a second one four weeks after the first bus hit the road. All in all it was a breakout performance!
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